Demystifying business numbers and jargon to help you succeed in business


One of the biggest pains of being in business is getting to grips with the business numbers. Whether you are starting a businessgrowing a business or helping entrepreneurs as part of an academic organisationunderstanding the numbers will help you become more successful. The Numbers Coach™ can take away the fear of finance in under 3 hours and get you and your team confident with the numbers that drive profit and cash.

Johnny Martin FCA is The Numbers Coach™ – an experienced Finance Director who now passionately explains business numbers and jargon. He is the author of ‘Understanding Your Business Finances’ and his workshops during Global Entrepreneurship Week have won ‘High Impact’ awards.

Johnny’s mission is to make sure no one has an excuse not to understand the essentials – like gross profit, break even, EBITDA, pre & post money valuation and working capital. Take the first step to overcome the ‘fear of finance’ by selecting one of the three options below.



  • Writing a Business plan?

  • Struggling with the numbers?

  • Unsure about cash flow?

  • Worried about VAT?

  • Confused by your accountant?

The Numbers Coach Can Help »


  • Confused by your management accounts?

  • Struggling with budgets?

  • Need to understand your finance director?

  • Confused by cash flow?

  • Worried by financial reports?

The Numbers Coach Can Help »

Academic Organisations

  • Are your students baffled by finance?

  • Do they need help with confidence?

  • Are they struggling to understand cashflow?

  • Want to reach students with e-learning & Zoom?

  • Advice on business plans

The Numbers Coach Can Help»

“You must make commercial decisions based on what you know you can afford. Follow Johnny’s clear and practical, simple to follow advice to help you thoroughly understand how business finances work.”
— Lara Morgan – Founder of Pacific Direct, Startup Britain. UKTI ambassador
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Monthly workshop by The Numbers Coach™ at British Library. Uncertain about Cash Flow? Confused by your accountant? Struggling with your business model? Apprehensive about VAT?

If so, come along to a ‘Get Cash Flow Confident’ workshop in London, a practical and stress-free way to get the financial knowledge, confidence and tools you need to develop a winning business model and understand the language of finance.

“Johnny’s training, templates and advice were invaluable when we were raising finance through Crowd Funding and Angel investors.”
— John Hobday – Director - Anspach & Hobday